Opposites attract. Any student of psychology will tell you this, and anyone interested in color theory will agree. It’s important to dress in tones that will complement your skin, in order to give you the very best look in any season. We’ve broken down some of the colors that will look great on a variety of tones.
Pale complexion, with light hair – If you’re in this group, then colors with low saturation will wash you right out. Look for strong color, but in light tones. In other words, a navy blue might look drab, but an electric light blue shirt will be sizzling. Avoid green shades if you worry about skin redness.
Pale complexion, with dark hair – You’re all about contrast, so let your clothing work with you, rather than against you. Stick to darker gem tones, like burgundies and deep emerald dresses. Light colors may wash you out. Your face will really be memorable, and your clothes will help your hair frame your face, where all the personality is.
Medium brown to tan complexion – If you have darker skin, lighter colors and neutrals will keep you looking fresh. You’re perfect for earthy tones and there is no particular color you ought to avoid. Bright blues may cause you to look a bit sallow though, so keep your cool tones in lower saturation.
Olive complexion – If you are olive skinned, then watch out for purple. Purple is the natural complement to yellow, so it can make you look a bit sickly. Orange tones and deep blues will really bring your skin to life and give you a vibrant, healthy glow.
Dark complexion – You are lucky. It’s very hard for any color to look bad on you. You can wear almost anything with ease, but neutrals can be a bit drab on you. Brilliant whites, saturated yellows, and shimmery fabrics will look stunning on you. Avoid dark colors.


