Posts tagged plus size tops

Mass-market and broad appealing stores like Forever 21 and Target are offering plus sizes and even some expensive designers are deciding that the plus size market is a big business opportunity, and it is reviving the clothing market, which has faltered during the recession. This means that wholesale plus size womens clothing has room for growth and profits too!

The standard that wholesale clothing has focused on for many years now fits fewer and fewer people, and the recession has seriously injured this market. Retailers are now searching for ways to invigorate sales, and plus size is one of the few categories where there is growth, so that means that the same goes for wholesale plus size womens clothing. According to NPD Group, a market research firm, the plus-size market increased 1.4 percent while overall women’s apparel declined 0.8 percent in the 12 months leading up to April 2010 versus the same period a year earlier.

All of these factors add up to one thing, even though there has been a ton of talk in recent years that the plus size market is dead, this is just not true. Although some major retailer like Liz Claiborne and Old Navy have stopped carrying plus size clothing in their stores, they have opened up more opportunities for other, smaller retailers to take advantage of the market. The WGSN US Fashion Report says, “Plus-size is one of multiple market sectors that is underserved by mass-market retailers. But as plenty of smaller brands and labels can testify, there is strong consumer interest in attractive and well-designed plus-size clothing. Sales growth in the plus-size market is now outstripping that of the regular fashion industry. Major drivers are the increasing number of larger consumers across all age ranges, mainstream retailers adding plus collections, the better translation of trends to larger sizes and the successful targeting of niche markets,” according to Business Resource Editor, Angela Rumsey.

Plus size women want to shop and they have money to spend so the wholesale plus size womens clothing market offers many profitable opportunities. Make sure to consider stocking your store with plenty of wholesale plus size womens clothing and take advantage of a rapidly growing market.

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